Signing on to TechToday

Originally posted on TechToday:

Signing On

Hello! Welcome to a new project I’m excited to get started on, TechToday.

TechToday is a quick rundown of the day’s tech stories. I’ll bring you up to speed on the news you’ll want to know, and give you links to read more about them, on some of the web’s greatest tech journalism websites.

In many ways, this blog won’t be new for me at all. Each morning, long before I get ready for work or school, I start the day by catching up on the latest tech news.

When stories capture my imagination, I share them with friends and family. With TechToday, I’ll do the same.

The headlines that grab me tell stories of technology that is truly innovative, intuitive (or sometimes, perplexing), and has the potential to make our lives better. They’re products or features I care about, and think you will too.

Look for TechToday each…

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In the Business of Imagination

Down but not out, why Nintendo’s ability to capture gamers’ imaginations is reason enough its poised for a comeback.

Wii U Launch Event, NintendoWorld, Nintendo

Nintendo fans of all ages made their way to the company’s flagship store in November 2012 for the release of a new gaming system. But they came for more than new hardware; they celebrated a company that captured their imagination. Credit:

Any company that aims to captivate the hearts and minds their customers is doing something right. After all, shouldn’t business people set out to create products that enrich consumers’ lives, and capture their imaginations?

It’s a goal that few companies achieve. Think about it: What was the last product you bought that you really fell in love with? For me, it wasn’t a new gadget or article of clothing, but an album by my favorite musician. Authors and artists are often better than corporations at capturing our imagination.

One firm that proves it can be done is Nintendo.

The video game company, most known for its colorful characters including Mario and Donkey Kong, has been in the headlines recently for lackluster sales and a dim financial outlook. A quick look at their stock price leads you to believe (Wall Street thinks) it’s “game over.”

But as a business student who has spent a lot of time looking at and learning from the successes and failures of companies, I am optimistic about Nintendo’s future.

The company that reinvented how the world plays has had a rough year, but their proven ingenuity and uniquely-Nintendo way of delighting gamers of all ages, have them positioned for a comeback.

For the Playful

Wii U Launch Event, Nintendo

Luigi (left) and Mario make an appearance at Nintendo’s New York launch event for the Wii U, which was as colorful as their game are. Credit:

On launch night in late 2012, thousands of gamers swarmed Rockefeller Center outside the company’s flagship NintendoWorld Store.

In what was the most whimsical celebration I had ever attended, I found myself completely surrounded by dedicated fans as we counted down to the release of Nintendo’s new gaming system, the Wii U.

With instantly recognizable 8-bit soundtracks blaring, and everyone’s favorite Italian plumber out to entertain the crowd, the line (which snaked down 47th Street to Sixth Avenue, and then up several city blocks) felt more like a rock concert.

There were food tucks, giveaways, and face painters. Strangers reminisced about their favorite games and exchanged notes on upcoming titles. Most striking was the diversity among the attendees: there were plenty of children with their parents, but the majority of the crowd was adults – both men and women.

It was a night of joyful anticipation, delight and imagination.

Nintendo, Mii

“Miis,” the gleeful avatars that represent gamers on Nintendo’s Wii U, kept fans company as they waited on line to purchase the new console on launch day in 2012. Credit: Nintendo

All of this stood in stark contrast with another launch event I attended that same month, a few blocks away in Times Square. Microsoft had just released a highly anticipated video game, Halo 4.

While also highly attended, the Halo event drew a much more subdued crowd. Absent were the characters posing for pictures with their fans and the grown adults in costumes. While Nintendo’s fans chatted about heroes and villains they had fallen in love with, Microsoft’s talked tech-specs, graphic performance and strategy.

I left Nintendo’s launch party in awe of what they had accomplished. The Wii U didn’t boast the top-of-the-line graphics Xbox fans have come to expect, but Nintendo had achieved so much more. Their customers not only loved their products, they celebrated them.

Like a good novel or killer album, Nintendo’s inventive games let fans get lost in imagination.

Playing in a Changing Landscape

Super Mario Bros U, Nintendo, Wii U

Mario has captured the imaginations of gamers since his first game in 1985. Shown here in the 2012 game New Super Mario Bros U. Credit: Nintendo.

You might say that the party has slowed since that night in November 2012. The demand Nintendo was hoping the Wii U would drum up never materialized, and the company has sharply decreased their sales forecast for 2014.

What happened? New iterations of the Xbox and Play Station hit the market in 2013, with new features and breathtaking games that stole the spotlight. And then there are smartphones: the rise of mobile gaming has reshaped the video game landscape, and has proven challenging for Nintendo to keep up with.

Innovative games are no longer enough. Nintendo not only competes against Xbox and Play Station, but also against iPods, Kindles and smart TVs.

The good news for the company that first began developing video games in 1974, a year before Microsoft was founded, is that it has already seen its share of technological change. Satoru Iwata, the company’s president, recently hinted that his firm is ready to move in a new direction, saying that they are exploring how Nintendo will enter smartphone gaming.

I don’t know what’s in store for Nintendo, but if they can embrace change while continuing to be the playful, imaginative company they have always been, they have a bright future ahead.

The Next Big Thing: Tech in 2014

From smart watches to smart homes, a look at how emerging technology will change our lives in the new year.

Google Glass, Google

Google Glass is a connected device that brings information to users just when they need it. Still in development, it could hint at what consumer technology will look like in 2014. Credit: Google

After we finished our meal and cleared the dishes on Christmas, family and friends stayed in their seats – probably too full to move – laughing and sharing stories. And, in keeping with a relatively new tradition, we passed around our gadgets and marveled over the technology we found under the tree.

Most of the gifts were simple: phone cases that extend battery life, and wristbands that track personal fitness. A fingerprint scanning phone aside, nothing screamed “futuristic” or signaled a profound change in consumer technology.

But everyone, from my youngest cousin to my grandparents, wanted to get their hands on these intriguing devices. We are all fascinated by technology that makes our lives simpler, faster, or better.

And coupled with this fascination is curiosity: inevitably every Christmas someone asks me, “So, what’s next?

Things You’ve Come to Expect, Perfected

To answer the question, I think back to a trip my family took to Boston for the holidays in 2007. Six years ago, I had asked for one of the coolest phones on the market for Christmas – the LG Voyager.

LG Voyager

The LG Voyager was considered a powerful device just six years ago. Comparing it with smartphones today, it is a reminder of how quickly consumer tech advances. Credit: Verizon Wireless

Far from the smartphones of today, Verizon’s flagship ‘feature phone’ only boasted a few modern features: it came with a keyboard for sending text messages, could play music, and (kind of) browse the internet.

One blustery morning, we braced the frosty air in search of Boston’s Faneuil Hall, a few blocks from our hotel. Eager to get into the warmth of the marketplace quickly, I pulled out my new phone and put it to its first real-world test: navigation.

I remember being amazed LG was able to shoehorn a GPS unit into such as small device. Verizon had run a holiday ad campaign highlighting their “VZ Navigator” app, which came bundled with the phone and promised easy, turn-by-turn directions. Proud of my new gadget and confident in the Voyager’s abilities, I assured my family I would have us at our destination in no time.

Several minutes later, the Voyager still had not recognized my input. By the time it finally located Faneuil Hall and plotted the route, we were cold and frustrated. It felt like a broken promise.

Fast forward to today, smartphone maps have been perfected. Type Faneuil Hall into Google Maps – go ahead, even misspell it! Instantly you are greeted with multiple routes and modes of transportation. It’s a shining example of how far consumer tech has come.

But even in 2013, there were a few of these “broken promises.” Apple and Samsung told us “instant sharing” was a reality, with their AirPlay or NFC radios. But neither method “just works” – at least, not yet. Mobile payments and wearable technology also feel half-baked at the moment. Expect that to change in 2014.

‘Ambient Information’ Reaches Critical Mass

Google Now

Just as you’re about to leave your desk, Google Now pulls up real-time traffic and weather information. In 2014, we will do less searching, because our devices will bring the information we need right to us. Credit: Google

At the peak of the dot-com rush, search-engine companies set out to tackle a growing problem with a simple idea: make the vast amount of data on the internet accessible and searchable.

More recently, they have taken this idea one step further: bring information people need right to them, without searching.

Google CEO Larry Page presents his vision for a world of “ambient information” at the Google I/O Conference in 2013. Credit: The Guardian

It’s a concept called “ambient information.” Wondering how soon you’ll be home? Debating whether you should bring an umbrella? Tech companies big and small are working on bringing you just the right information at just the right time.

You might have seen the start of this in 2013. iPhone users can swipe down from the top of their screen at any time to see up-to-the-minute traffic and weather. Similarly, Google Now brings location-specific information right to Android devices. All without searching.

In 2014, both the scope of ambient information, and the number of people with access to it, will skyrocket. Exploring a new neighborhood? Your phone will recommend the best nearby restaurant. Just finished a run? Your phone – or perhaps, your watch – will tell you how many calories you burned. And this year, ambient information is no longer a convenience reserved for the few. Nearly every smart device shipping this year will support it.

So don’t be surprised if “Googling it” becomes a thing of the past. In 2014, you already have the information you wanted.

The Watershed Year for Connected Devices

Nest Labs, Nest

Nest Lab’s “learning thermostat” improves your home’s environmental efficiency and learns your habits to keep you comfortable. Credit: Nest

Imagine this futuristic scenario: As you arrive home, the front door identifies you and automatically unlocks. You walk inside; the thermostat kicks on, adjusting the temperature to your liking. The lights turn on, brighten and dim as you move about. You sit down on the couch, and the television instantly turns to your favorite program.

Now consider that all of this is already possible. In 2014, more people will use these connected devices than ever before.

Nest Labs, a young company in Palo Alto, is re-inventing household appliances to make our homes more comfortable and energy efficient. Another Californian firm, Fitbit, is helping people lead healthier lives by giving them the power to monitor their activity. Both are spearheading the growing connected-devices movement, and will continue to pioneer innovative, affordable products in the new year.

Larger players have thrown their hat in the ring as well. Microsoft’s new Xbox One has aspirations far beyond gaming: it’s poised to seamlessly integrate every device in your living room. Google continues development of Google Glass, and both Apple and Google could easily ship a mass-market wearable device this year.

Still years away from living in the world of “connected everything,” 2014 will be the year you start seeing these devices in your day-to-day life.

Tablet Guide Holiday 2013: Infographic

If you’re looking for a tablet this holiday season, I have a good news: you have several great options. My infographic will help you pick the perfect one.

Tablet Guide Holiday 2013 Infographic by Drew Rapp.

Tablet Guide Holiday 2013, Infographic by Drew Rapp.

If Black Friday sales are any indicator, the hottest tech gift this holiday season is the tablet.

A number of family members and friends have asked for my advice picking the right one. To answer this question, I picked eight of the best – from a great $150 entry-level tablet to a full-powered laptop replacement – and designed this infographic.

As a student of both business and visual arts, I have always believed representing information visually is a clear and effective way of communicating ideas. Infographics help people make sense of data, put numbers into perspective, and can even aid in a decision making process.

One caveat: The key to a great infographic is simplicity. There are dozens of worthy tablets out there, and I had to make some tough choices narrowing down this list. So start here, figure out what it is you want to do with the device, and shop around. But if you do pick one from my guide, rest assured that you’ll have a real winner.

Here’s a closer look at the reasoning behind the infographic. Are you in the market for a tablet? Let me know what’s important to you — and which one you end up choosing. Happy Holidays!

Tablets for Work

If you’re looking to get real work done on your tablet, consider Microsoft’s Surface line-up. Surface runs Microsoft Office and supports an integrated keyboard that is comfortable enough to use for typing full-time.

Surface Pro 2 runs the full version of Windows 8.1, which means you’ll be able to run almost any Windows software on it. Surface 2 runs a lightweight version of Windows, but still has the powerful apps you’d expect from Microsoft, such as Word, Excel and Outlook.

Apple’s iPad Air is also a serious contender in the “Work” tablet space, thanks to a fast new processor and support for iWork apps, which Apple is now giving away for free. If you don’t need Microsoft Office, take a look at the iPad too.

Tablets for Play

Most of us aren’t ready to ditch our computers just yet. Therefore, tablets that can entertain us with the web, apps, books and movies are really all we need. The biggest difference among these “Play” tablets is screen size – so you’ll have to decide: do you prefer a bigger display or a more portable form factor?

Bigger Display

If you want a bigger display, the iPad Air is probably your best bet. Apple’s flagship tablet is fast, offers a great catalogue of books, magazines and movies, and has the largest selection of apps and games out there.

Still, at $500 the iPad Air shouldn’t be the only full-size tablet you consider. Amazon’s Kindle Fire HDX 8.9 has an incredibly sharp display, and offers a robust selection of apps and content. Barnes and Noble’s Nook HD+ may be a year old, but starting at $149, it gets you the most tablet-for-your-buck on the market.

More Portability

If you want a smaller device that you can tote around wherever you go, Apple’s iPad Mini with Retina Display is a great choice – with a high price tag. Want to splurge? Pick up an iPad. But Google and Amazon both offer alternatives at a lower price, without many trade-offs.

Gamers, and those looking to get the most out of the Google Play app store should take a look at Google’s Nexus 7. On the other hand, if you’re looking for a tablet to replace your e-reader, or you subscribe to Amazon Prime, check out the Kindle Fire HDX 7.

What Jesuits Know About Business

Setting the [corporate] world on fire: Business lessons I’ll take away from my Jesuit education.

Fordham University

Fordham, the Jesuit University of New York, is one of twenty-eight Jesuit colleges and universities in the United States. Credit: Fordham University

In April 2010, thousands of high school seniors packed into a basketball gym in the Bronx. The crowd was electrified as the event began: dressed in maroon and cheering as the announcer welcomed them, they appeared ready for a big game.

But when a priest walked onto the floor instead of a team, no one was surprised.

Fordham University, Fr. Joseph McShane

Rev. Joseph McShane, SJ, the President of Fordham University, highlighted the school’s Jesuit tradition, which calls students to strive for ‘more’. Credit: Fordham University

Fr. Joseph McShane, the President of Fordham University, was welcoming accepted students to campus just weeks before they would make their final college decisions. In a warm and engaging address, the Jesuit priest’s sense of humor and genuine care for his students shone through.

One comment Fr. McShane made that day particularly resonated with me – and convinced me Fordham was where I wanted to study business.

“At Fordham, we want you to be bothered,” I remember the president saying. It was a peculiar thing to say to students deciding whether to enroll, I thought. “Bothered by the realization that you do not know everything, and bothered by injustice,” he continued.

Fr. McShane was alluding to the school’s Jesuit tradition, and its philosophy that education should not only be rigorous, it should push students to strive for more.

It’s a philosophy that has transformed education. For more than 400 years, Jesuit priests have been running some of the world’s greatest universities – among them Georgetown, Boston College, and more than twenty other colleges in the US.

It’s also a good approach to business. Now in my senior year at Fordham, I’ve come to realize that the ideals Jesuits promote in the classroom are the same I want to foster throughout my career.

Do What You Love

Pope Francis, the leader of the Catholic Church, is the first Jesuit priest to serve as pope. Credit: ABC News

Pope Francis, the leader of the Catholic Church, is the first Jesuit priest to serve as pope. Credit: ABC News

In a popular Jesuit prayer, Fr. Pedro Arrupe writes, “Nothing is more practical than finding God, than falling in Love … Fall in Love, stay in love, and it will decide everything.”

For people in business, the message is clear: do what you love. Find whatever it is that captures your imagination, that gets you out of bed in the morning, and go do it. Only when we are passionate about our work will we find joy in our business.

Finding what it is that you love is a process. In Jesuit education, it begins with opening yourself to new ideas and developing a broad base of knowledge. I’ve taken as many classes in the liberal arts as I have in economics and finance.

Business leaders can learn from this approach to education, which the Jesuits call cura personalis. Care for your employees; attend to their individual needs and challenge them to grow intellectually, emotionally and morally.

It’s a simple, yet radical, idea that the Jesuits have perfected. And the implications for business are great: employees will grow, people will do work they love, and everyone will benefit.

Do It For Others

St. Ignatius of Loyola, Fordham University, Jesuits

The Jesuits’ motto, “Ad maiorem Dei gloriam” is attributed to St. Ignatius of Loyola, the founder of the Jesuits. Credit: Fordham University

If you’ve spent any time with a Jesuit, you’re probably familiar with the abbreviation AMDG. Short for a Latin phrase meaning “For the Greater Glory of God,” the concept has become a motto of sorts for the order.

AMDG means striving for excellence in everything you do, not only for personal development, but also for the good of others. And it works as well as a framework for business as it does for education.

Businesspeople who lead through example; who do the right thing even when no one is watching; and who see the potential of business as a force for good in world, are taking a very Jesuit approach to their work.

But it’s no secret that not all businesspeople act this way. During the financial crisis, we read stories of businesses acting unethically every day.

Still, I’m optimistic about the future of business. Students at Jesuit schools tackle these ethical issues head on, and we are prepared to confront them with integrity.

We view our role as businesspeople much like the Jesuits view theirs, as men and women for others. The themes of corporate social responsibility, transparency, and ethical decision-making are woven into nearly all of our class discussions.

Take Time to Reflect

Jesuit education is not only experiential, it is also very reflective – a quality important to St. Ignatius of Loyola, the founder of the Jesuits. Our classes take us to new places and expose us to new ideas, but they also require us to be very deliberate in reflecting on what we learned.

In his work Spiritual Exercises, St. Ignatius stresses the importance of self-reflection, something all businesspeople can adopt into their daily routine. Our work affords us incredible experiences, but we only grow from those experiences when we take the time to reflect on them.

So what do those Jesuits know about business? They know you should find work you love, do it for the good of others, and take time to learn and grow. Do that, and you’ll be ready to “go forth and set the world on fire.”

Where Tech Takes Us Next

As tablets increase in power and come down in price, I have to wonder: Are laptops’ days numbered?

Microsoft, Microtropolis, Windows 8 Launch

Microsoft transformed New York’s Pier 57 into an elaborate recreation of the city to debut their vision for the future of personal computing in 2012. Credit: Microsoft

Every once in a while, technology comes along that catches me off guard. Tech-savvy, and well versed on the latest trends, suddenly I’m confronted with an idea that challenges me to rethink what’s possible.

Microsoft, Windows 8, Microtropolis

Visitors to Microtropolis wandered past landmarks and through the streets of the city, where they met a new generation of Windows devices.

A year ago, as I wandered through an elaborate display on Pier 57, I came face-to-face with one of those radical ideas. It happened somewhere between the skyscrapers towering feet above my head and the miniature park blanketed in pillows.

I was exploring Microtropolis — Microsoft transformed the pier into an enormous model of Manhattan. Using the city’s iconic skyline and vibrant lights, the tech giant was showing off the first generation of devices running their new operating system, Windows 8.

But there was more on display than new computers.

Microsoft had reimagined what personal devices should do. They were presenting their vision for the future.

Windows 8 was running on devices I had never seen before: PCs you could reach out and touch; laptops that split apart, allowing you to leave the keyboard behind; and on a tablet called “Surface” that ran Microsoft Office, and supported a cover with a keyboard built right in.

That’s when I got it. Tablets weren’t destined to be convenient (somewhat unnecessary) devices filling a void between smartphones and computers. More portable and increasingly more powerful, they were poised to replace laptops all together.

The A-Ha! Moment

Microsoft, Windows 8, Surface

Surface, Microsoft’s first Windows 8 tablet, pushes the limits on what tablets can do: it has a keyboard and runs Microsoft Office. Credit: Microsoft

Sometime around a decade ago, Americans realized that laptops could replace their desktop computers. It was a “eureka” moment. Today, as tablets are beginning to rival laptops in power and speed, we are on the cusp of another.

When I began college in 2010, the iPad had been on the market for less than five months. No one brought a tablet to class. The two people I knew who had one showed it off to friends in our dorm, demo-ing how Facebook and Angry Birds worked on the giant touchscreen.

A lot has changed since then. Now, I tote my tablet all over campus. In classes that used to be dominated by students using laptops, as many as half of us are using tablets instead.

Just a quick look at the tech industry proves it: tablets are in, laptops are out.

From Lenovo to Dell, every major PC makers now offers their own tablets. Sure they still sell laptops, but even those are looking more like tablets, complete with touch-screens that push a tablet-style user experience.

Indeed, even Apple, which just last month reaffirmed its commitment to the computer market, is promoting the primacy of tablets. The new iPad Air comes bundled with the same productivity software that runs on MacBooks, and its beefy new processor has been designed for serious computing.

A Game Changer

DataWind, India, tablet

In India, tablets are transforming education by providing people in impoverished areas with access to information at a low cost. Credit:

More powerful, better battery life, and most importantly – more affordable: these aren’t just nice features; they are reasons tablets do more than computers ever could.

With the arrival of the Internet, an inequality emerged between those who had access to computers and those who did not. Known as the “digital divide,” this rift increased discrepancies in information, education, and power.

Tablets have the potential to narrow this divide.

Microsoft’s Surface lineup puts a device running Word, PowerPoint and Excel in the hands of users starting at $350. Google’s Nexus 7 tablet is faster than many high-end computers were just a few years ago, and costs only $230.

And that’s just the start. In India, the government is distributing thousands of tablets to help improve education in impoverished areas. Designed by British company DataWind, these tablets boast a 7-inch screen, and cost just $40.

As tablets reach more people around the globe, the way we learn, work and play will change. More of us will be able to share ideas and create new things. We’ll leave laptops behind, and wonder: what’s next?

Thinking Differently About Corporations

It’s a simple idea: use the power of business to solve social or environmental problems. Why a new group of companies called Benefit Corporations has me so excited.

Warby Parker Flagship Store, SoHo, New York

Benefit Corporation Warby Parker sells high quality prescription eyewear at competitive prices, and they do a lot of good as well. Credit:

I strive to be a lot of things – fashionable isn’t one of them. You’ll see me around campus in comfortable clothes and New Balance sneakers. I even wear jeans to work.

So when I found myself in a boutique-style store in New York’s trendy SoHo neighborhood earlier this year, I felt a little out of place. But I needed new glasses, and I was curious about a company that is taking a different approach to doing business.

Warby Parker is a retailer of eyeglasses and sunglasses that sells most of its products online. Their glasses are well made, stylish, and competitively priced (while prescription glasses often sell for $300, Warby Parker’s go for around $95). So, high quality products at a great price: that alone would be a recipe for a successful business.

But there’s more to this story. Through a one-for-one program, Warby Parker donates a pair of glasses for each pair it sells. They pay their employees a living wage, help them with professional development, and offer them top-of-the-line benefits. And they are “carbon neutral,” conducting regular reviews of their carbon footprint.

It’s pretty neat, and Warby Parker is not an isolated case. They are one of hundreds of companies known as Benefit Corporations, or B-Corps for short.

These B-Corps are doing cool things that make peoples’ lives better — and they’re running profitable businesses in the process.

A New Kind of Company

Patagonia, Inc., a California outdoor apparel retailer was founded in 1972 and legally reincorporated as a Benefit Corporation last year. Credit: Patagonia, Inc.

Patagonia, Inc., a California outdoor apparel retailer, was founded in 1972 and legally reincorporated as a Benefit Corporation last year. Credit: Patagonia, Inc.

Understanding what Benefit Corporations are requires a little rethinking about what businesses should do.

In business school, we are taught about role of companies through a stale “Shareholders versus Stakeholders” debate. Traditionally, economists have argued that a firm should focus on one of two things: turning a profit, or protecting the interests of various stakeholder groups, including employees, customers and the environment.

Benefit Corporations go a step further: rather than focusing on a perceived gap between the interests of shareholders and other stakeholders, they work to satisfy both in tandem.

B-Corp legislation was first passed in Maryland in 2010, and since then more than a dozen states have adopted similar legislation. Firms legally incorporated as Benefit Corporations are required to have a positive effect on their community and environment, and are held to higher standards of accountability and transparency.

For those companies that are not legally incorporated as B-Corps, a non-profit accreditation organization called B Lab has begun certifying businesses that embrace these principles, with a special “B-Corp” designation.

Reason to be Excited

Warby Parker glasses, Benefit Corporation

A woman models with her new pair of glasses, one of over 500,000 Warby Parker has donated through their “Buy a Pair, Give a Pair” program. Credit: Warby Parker

Post-financial crisis business education pushes the themes of ethical decision-making and corporate responsibility to the foreground.

The result? Reason to be very optimistic about the future of business. My classmates and I have learned a lot from businesses that behaved badly, and we have much higher ambitions than just making profit.

We want to create great products, care for our employees, and enrich the lives of our customers. And we want to do this all while protecting the environment.

Benefit Corporations build on the work other firms have championed through Corporate Social Responsibility initiatives. Socially responsible firms like Morgan Stanley and Starbucks Coffee Company have shown that a commitment to goals beyond profit need not come at the expense of profitability. B-Corps bake this idea right in to their DNA.

Still a recent phenomenon, more and more entrepreneurs and companies are choosing to go the B-Corp route. If you wear clothing from Patagonia, shop online at, or (like me) love Ben & Jerry’s ice cream, congratulations, you’re already familiar with Benefit Corporations.

The impact of these companies can already be felt, and I cannot wait to see how they will change business next.